Segmenting and Target Market

Jordan's target market was slightly different when they first came out. There target market was men ages 18 to 35 when first released. They were bought mainly to play basketball with, and also like I present day for style. However, in present day no one boys Jordan's to play basketball on them because they are too expensive to ruin. The market in my company is very strong because Jordan's consumers have a real willingness to buy. A great example of that is having many people pre order their Jordan's and also camp in line until the Jordan's come out. Jordan's marketing segment contains many consumers, especially teenagers, who have many of the same wants when it comes to Jordan's. I say this because teens pretty much want every Jordan that comes out. 

Satisfiers play a big roll in Jordan's consumers being that many consumers pre order their Jordan's and make sure they get the best price for the Jordan's and even take advantage of deals that the website including free shipping and other deals. 

As of now when it comes to repositioning, Nike signing Carmelo Anthony and Chris Paul, and allowing them to be a part of the Jordan line, as opposed to players like Lebron James who are signed with Nike and has his own line which isn't under Jordan's.